This ad does not look so bad when you first look at it. Yes its kind of rude but some people like
that type of humor. To each his own. But when you find out a little more
about the girl that appears in it you understand why many others and I have
deemed it BAD. The “girl friend” that
appears in the ad is Reeva Steenkamp the deceased girlfriend of Paralympic athlete
Oscar Pistorius. Oscar shot Reeva multiple
times and killed her. There is still an
investigation going on to determine if it was an accident or not. The situation is not something to joke about
(or is it? What do you think?).
Luckily for Panasonic this ad was never used. The ad was presented to Panasonic but was
quickly shot down (thank goodness).
Unfortunately for Panasonic the ad was leaked to the media recently and
it did not go over well (obviously). Let’s
take a look at the effectiveness of this advertisement if it was used:
Is it effective?
NO! Yes it gets
people talking about their brand but not in a positive way, which leads me to
the next question.
Does it stimulate a
positive response?
NO! People have very
strong feelings about domestic violence (GIRL POWER) and by making light of
killing someone it infuriates them and leads to controversy. Negative opinions about the brand and
boycotting are what I predict would happen if this ad was used.
Does the target
market view the offer favorably? Why?
NO! This ad does not
do much when it comes to having a favorable offer to it’s target market, even
when you don’t know about Reeva. Yes,
it’s a nice picture but the tagline is off-putting. The ad as a whole does not show the camera to
be unique and interesting and definitely not favourable.
In closing, Panasonic was right in rejecting this ad but I
would suggest that next time they have a horribly insensitive ad pitched to
them they destroy all evidence! Maybe even shoot the pitcher (that was bad, I
know).
Agree, disagree or have something to add? Leave a comment I
would love to hear from you!
No comments:
Post a Comment