The Ugly: "The Real Estate Guy" Steve Varga

I’m ashamed to say this but this ugly ad you see above can be seen in my town’s local newspaper, The Expositor.  One might say “Oh its not that bad”(my grandmother said that.  She’s much too nice) but when you take a long hard look at it, it kind of gives you headache.   Busy and tacky.   There is a lot to look at on this ad.  Let’s break it down and take a look at its effectiveness:

Is it effective? Why or Why not?

NO!  The ad is very busy, there is a lot of information on it and it’s hard to read.   According to my Advertising and Marketing professors you only have a few seconds to grab someone’s attention.  This ad did not do it for me and is unlikely to do it for others. 

Does it stimulate a positive response?

KIND OF!  Assuming that this ad does grab someone’s attention and they only focus on the content of it, someone could have a positive response to it.   The written content of the ad is positive and offers some enticing facts.

Does the target market view the offer favorably? Why?

KIND OF!  The target market would view what they’re offering favorably but the look of the ad is too busy and tacky as I stated before.

The following are some real estate ads that I find to be more appealing:

Agree, disagree or have something to add? Leave a comment I would love to hear from you!