**DISCLAIMER**
** Make sure a
Kleenex box is nearby **
This commercial made me tear up. It’s an inspiring and heartwarming
commercial that makes you stop and realize how lucky you are and that there is
hope for humanity. The ad starts off
with a group of guys playing basketball in wheelchairs. They are playing hard and look like they are
enjoying themselves. The game finishes
and all the guys get up but one he has no legs from the knee down. He thanks his friends for coming out and they
agree to meet next week. It then shows
them at the bar drinking Guinness. My
summary for the ad doesn’t do it justice.
It is really inspiring and emotional and you must watch it. Lets evaluate the effectiveness:
Is it effective? Why
or Why not?
YES! I believe the
goal of the ad was to warm people’s hearts a little and touch them (not like
that). I cried (yes I am an ugly crier)
and it looks like every person who commented in the YouTube page did as
well. They loved the video.
Does it stimulate a
positive response?
Yes! “There’s hope
for humanity” one YouTube commenter said.
This commercial left viewers
happy and wanting a glass of Guinness.
Does the target
market view the offer favorably? Why?
YES! Have a good time and drink beer with your buddies. I think the target market is viewing this
offer quite favourably (to be honest I think any commercial with beer in it
would have the target market viewing the offer favourably).
Agree, disagree or have something to add? Leave a comment I
would love to hear from you!
P.S. Check out my Mom and Brother's reaction to the commercial:
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