The Good: Stihl “Joyeusses Fetes” Campaign

What more could a lumber jack want than a mossy log.   A grown man acting like a child with his parents looking on is heartwarming and hilarious.   This ad for Stihl is excellent; it creates a story and has the perfect amount of ridiculousness

Is it effective? Why or Why not?

Yes! This ad is very effective, it tells a story and pulls viewers in and allows them to easily relate.

Does it stimulate a positive response?

Yes!  When one gives a gift to someone you want to see a reaction like the jolly lumberjack in the ad.   I’m a firm believer that happy, smiling can do nothing but stimulate a positive response. 

Does the target market view the offer favorably? Why?

Yes! Every man with a thing for cutting wood can understand the thrill of the jolly lumberjack in this ad.  

Agree, disagree or have something to add? Leave a comment I would love to hear from you!

The Good: Lego’s “Imagine” Campaign

Lego’s Imagine campaign is minimalism at its finest, forcing viewers to use their imagination.  Imagination is a beautiful thing.

Is it effective? Why or Why not?

Yes!  Forces viewers to see these Lego creations they way young children do (and if they don’t shame on them).  

Does it stimulate a positive response?

Yes!  This ad is easily relatable, at some point in your life you have looked at piece Lego held up by a 4yr old and uttered the words “wow, that is a lovely plane”. 

Does the target market view the offer favourably? Why?

Kinda!  The ad is not offering anything; in fact it doesn’t even have any words besides the logo, but the offering of Lego imagination is very effective.

Agree, disagree or have something to add? Leave a comment I would love to hear from you!

The Ugly: Schick’s “Would You Kiss You” Campaign

Yes this might be a pretty ugly image (I know what I did there) but it’s so ugly its great.  I love funny ads, they are my weakness and when I came across this ad Schick came out with for Valentines Day it was love at first sight.  Facial is scratchy and itchy (why yes I am secretly able to grow a beard).

Lets get down to business evaluating this masterpiece:

Is it effective? Why or Why not?

Yes!  If I were a guy it definitely would make me stop and think maybe I should shave my face and Schick is giving me a razor for free what’s not to like.    This campaign is very effective in improving and maintaining Schick’s brand image.

Does it stimulate a positive response?

Yes!  FREE! Did you just have a positive response?  Because I know I did, how can you not? Free things stimulate positive responses; it’s a known fact. 

Does the target market view the offer favourably? Why?

Yes!  A free razor and a chance to make your significant other happy (a face as smooth as a baby bottom) what’s not to like!  Come on boys and girls (you never know) lets see your pretty faces!

Agree, disagree or have something to add? Leave a comment I would love to hear from you!

The Bad: Reebok “Cheat On Your Girlfriend Not On Your Workout”

The “Cheat On Your Girlfriend Not On Your Workout” put out by Reebok appeared in men’s and women’s locker rooms in 85 gyms across Germany, but they didn’t stay long.  People were outraged and did not find it humorous.  I’m not going to lie I laughed at this ad but it was a “I can’t believe they actually thought this was a good idea” kind of laugh (Maybe they have a weird sense of humour in Germany). 

 Is it effective? Why or Why not?

No.  I’m think that the fact that it only stayed up for 2 weeks speaks to how effective it was.  Note to all future advertisers promoting infidelity does not make for a effective campaign or good brand image.

Does it stimulate a positive response?

No.  Reebok stimulated a response but in all the wrong ways.  You don’t mess with a woman and her man, and you especially don’t encourage the man to cheat.   I’m not quite sure why they thought this was okay to put out, and I really don’t understand why they thought it would be a good idea to put it in the women’s locker-room.    

Does the target market view the offer favourably? Why?

No.   I’m not quite sure what this ad is offering besides some really bad advice.  Anyone have any guesses?

Agree, disagree or have something to add? Leave a comment I would love to hear from you!