Sunday, March 22, 2015

The Good: Super Bowl 2015: Domestic Violence PSA



This PSA gave me chills, it was brilliantly done and did exactly what a PSA should do, make you stop and think.  In the past year a number of NFL players have been in the news for domestic violence related issues.  So when I saw that the National Football league put out a domestic violence PSA I was very much intrigued about how they would approach it, and I was not disappointed.

Is it effective? Why or Why not?

YES!  This PSA is gripping and even more so when you find out that it’s an actual 911 call.   The commercial raises awareness on domestic violence while showing situations victims get in. 

Here is the call log from the actual call:

"I had a call that started out pretty dumb, but was actually pretty serious:
"911, where is you emergency?"
"123 Main St."
"Ok, what's going on there?"
"I'd like to order a pizza for delivery." (oh great, another prank call).
"Ma'am, you've reached 911"
"Yeah, I know. Can I have a large with half pepperoni, half mushroom and peppers?"
"Ummm…. I'm sorry, you know you've called 911 right?"
"Yeah, do you know how long it will be?"
"Ok, Ma'am, is everything ok over there? do you have an emergency?"
"Yes, I do."
"..And you can't talk about it because there's someone in the room with you?" (moment of realization)
"Yes, that's correct. Do you know how long it will be?"
"I have an officer about a mile from your location. Are there any weapons in your house?"
"Nope."
"Can you stay on the phone with me?"
"Nope. See you soon, thanks"
As we dispatch the call, I check the history at the address, and see there are multiple previous domestic violence calls. The officer arrives and finds a couple, female was kind of banged up, and boyfriend was drunk. Officer arrests him after she explains that the boyfriend had been beating her for a while. I thought she was pretty clever to use that trick. Definitely one of the most memorable calls."


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