The Ugly: Schick’s “Would You Kiss You” Campaign

Yes this might be a pretty ugly image (I know what I did there) but it’s so ugly its great.  I love funny ads, they are my weakness and when I came across this ad Schick came out with for Valentines Day it was love at first sight.  Facial is scratchy and itchy (why yes I am secretly able to grow a beard).

Lets get down to business evaluating this masterpiece:

Is it effective? Why or Why not?

Yes!  If I were a guy it definitely would make me stop and think maybe I should shave my face and Schick is giving me a razor for free what’s not to like.    This campaign is very effective in improving and maintaining Schick’s brand image.

Does it stimulate a positive response?

Yes!  FREE! Did you just have a positive response?  Because I know I did, how can you not? Free things stimulate positive responses; it’s a known fact. 

Does the target market view the offer favourably? Why?

Yes!  A free razor and a chance to make your significant other happy (a face as smooth as a baby bottom) what’s not to like!  Come on boys and girls (you never know) lets see your pretty faces!

Agree, disagree or have something to add? Leave a comment I would love to hear from you!