What more could a lumber jack want than a mossy log. A grown man acting like a child with his
parents looking on is heartwarming and hilarious. This ad for Stihl is excellent; it creates a
story and has the perfect amount of ridiculousness
Is it effective? Why
or Why not?
Yes! This ad is very effective, it tells a story and pulls
viewers in and allows them to easily relate.
Does it stimulate a
positive response?
Yes! When one gives a
gift to someone you want to see a reaction like the jolly lumberjack in the
ad. I’m a firm believer that happy,
smiling can do nothing but stimulate a positive response.
Does the target
market view the offer favorably? Why?
Yes! Every man with a thing for cutting wood can understand
the thrill of the jolly lumberjack in this ad.
Agree, disagree or have something to add? Leave a comment I
would love to hear from you!
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