The “Cheat On Your Girlfriend Not On Your Workout” put out
by Reebok appeared in men’s and women’s locker rooms in 85 gyms across Germany,
but they didn’t stay long. People were
outraged and did not find it humorous. I’m
not going to lie I laughed at this ad but it was a “I can’t believe they
actually thought this was a good idea” kind of laugh (Maybe they have a weird
sense of humour in Germany).
Is it effective? Why or Why not?
No. I’m think that the
fact that it only stayed up for 2 weeks speaks to how effective it was. Note to all future advertisers promoting infidelity
does not make for a effective campaign or good brand image.
Does it stimulate a
positive response?
No. Reebok stimulated
a response but in all the wrong ways.
You don’t mess with a woman and her man, and you especially don’t
encourage the man to cheat. I’m not
quite sure why they thought this was okay to put out, and I really don’t understand
why they thought it would be a good idea to put it in the women’s locker-room.
Does the target
market view the offer favourably? Why?
No. I’m not quite
sure what this ad is offering besides some really bad advice. Anyone have any guesses?
Agree, disagree or have something to add? Leave a comment I
would love to hear from you!
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